An Example Of Upward Flow Communication Is Performance Feedback The Importance of Effective Communication to the Success of Any Organisation

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The Importance of Effective Communication to the Success of Any Organisation

Communication is the “life blood” of every organization. People in organizations typically spend more than 75% of their time in interpersonal situations; Thus, it is no surprise to find that poor communication is at the root of a large number of organizational problems.

An organization is a group of people. They may be related to business, political power, professional associations, religious practices and affiliations, athletic teams or organizations, social or other causes.

The factor that unites these activities is that they all require humans to interact and react, that is, communicate.

In these various institutions, people are interacting in equally large and varied ways. They may communicate to exchange information (with employees and externally with customers, stakeholders, and the wider community. Organizations typically create and share ideas or plans. They may be involved in ordering supplies, contacting and negotiating with customers, making internal policy decisions, or in their decision to do business. Create and publish terms and conditions. Organizations often need to create and publish rules and procedures; develop proposals; write and issue contracts and agreements. All these elements are aspects of the kaleidoscope of communication in organizational life.

Effective communication is therefore an essential component of organizational success, be it interpersonal, organizational or external.

Communication is easy to understand, if we consider it an individual process that includes the transfer as well as the reception of information. Communication is something that people ‘do’ and is closely related to relationships between people. It is at least a two-way process, involving both the transfer of information and the understanding of that communication.

Adding the added complexity of different departments within organizations communicating with each other and the different methods and media that can be involved – means that being able to communicate effectively becomes a taxing, yet critical element of any company’s success.

Importance and benefits of effective communication

Communication is the “life blood” of every organization. An important tool for addressing company concerns is effective internal communication – down, up and horizontal.

Communication is a medium through which an organization achieves its goals-

– This leads to greater effectiveness

– It puts people in the picture.

– It connects people with the organization

– Increases motivation to perform well;

– Increases commitment to the organization.

– It creates better relationships and understanding between:

– Bosses and sub-ordinates and colleagues

– People inside and outside the organization

– It helps people understand the need for change

– It helps leaders understand how to manage change

– It reduces resistance to change.

Another way of looking at communication is ‘the interpersonal process of sending and receiving symbols with meanings attached to them’. These word-symbols help us understand and anchor a common understanding around a complex idea – for example we have a common understanding of the idea of ​​a four-legged animal that runs fast using the word-symbol “horse”. (Although we could have used the word-symbol “cheetah” to express a more complex idea about a four-legged animal, etc.) So, one measure of effective communication management is that information is given, and relationships can be developed. built

Therefore, we have the beneficial effect of being able to exchange information about complex ideas and topics; Sharing understanding between people – which collectively, as social animals, facilitates our ability to learn and progress (which has led to our current superiority and evolutionary dominance over other animals).

Effective communication is therefore critical to the success of an organization because –

1. Organizations are becoming more complex, both in terms of structure and technology.

2. Economic and market conditions are forcing greater efficiency and quality at lower cost

3. More legislation means leaders and executive teams are committed to interpreting and communicating these policy changes – within the context of their own organizations.

4. People now expect more than what they expect from their work; Not just a satisfying salary, but the ‘meaning’ and personal satisfaction they derive from what they do.

5. Organizations are increasingly dependent on horizontal communication channels as well as cultural, continent, time-zone, gender and religious affiliations.

With such a matrix of increased complexity, information needs to flow quickly between experts and those who need to know – rather than up and down the hierarchy – with inevitable delays and message distortions.

So when we look at the changes taking place in organizations today, it is clear that managers and leaders need a high level of communication efficiency to be effective.

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