Algortim Is Actually A Maximum Flow Of The Graph Calculating the Link Juice (Value) Of Backlinks to Webpages – Manual and Software Options

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Calculating the Link Juice (Value) Of Backlinks to Webpages – Manual and Software Options

A backlink is a link from one webpage to another webpage. An internal link goes to a webpage on the same website while an external link goes to another website.

Link juice is the currency of backlink value. Each link acts as a recommendation or opinion. The total value of the link juice a webpage receives is a testament to its authority or reputation. If the receiving page has outbound links, the link juice is pumped out again and distributed equally.

Backlinks are not of equal value. Google tells us through their spokesperson Matt Cutts that the algorithm for determining link value from a link depends on the reputation of the linking page (PageRank) divided by the number of outbound links. A slight reduction is necessary otherwise the system will explode.

The number of inbound links to a webpage can be determined by searching for ‘link:pageURL’. Results vary for different search engines. Google shows a relatively small number because it only returns links that have a PageRank of at least 3 or 4. My preferred search engine for this purpose is AllTheWeb.com. It will be possible to visit each linking webpage and determine its PageRank and number of outbound links. However, this would be prohibitively time consuming.

Backlink Checking Program:

Link Popularity Checker: A free program that finds all backlinks from website homepages on AllTheWeb, AltaVista, Bing, Google and Yahoo.

Site Popularity: Finds the number of inbound links to a URL (home page or internal page) on Google, Yahoo, AllTheWeb and Altavista. The free version appears on a maximum of 10 URLs.

BacklinkWatch: This is a free program that detects all backlinks on a webpage and the anchor text, PageRank, and outbound links on the linking page. It does not provide any means of calculating the value of each link and there is no facility to export the data.

SEO SpyGlass: Finds all links to a webpage on your favorite search engine. The program then looks at each inbound link for several factors. By including the pagerank and total outbound links on the linking page, the program will calculate the link value of each inbound link to the webpage by dividing the pagerank of the linking page by the total number of outbound links. There is a small reduction as described above. It is possible to highlight all the data and copy it into a spreadsheet like Excel. The total link value of all inbound backlinks can then be determined by summing.

Rank Tracking Program:

Link Assistant’s Rank Tracker: This program searches for a website’s top webpage for a list of keywords on a user’s chosen search engine and records its current position. Changes in condition over time are presented in tables and graphs.

Those involved in backlinking campaigns should monitor progress with a selection of the above types of programs. Otherwise they may be involved in potentially uneconomic activities.

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