Advantage And Disadvantage Of Stop And Wait Flow Control Advantages to Computers in the Food & Beverage Industry

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Advantages to Computers in the Food & Beverage Industry

Computers have revolutionized the food and beverage industry as they have almost every industry. Computers have had a positive, measurable impact on the front end and back end of hospitality operations. Computer systems have improved employee performance, and food and beverage quality and consistency. The question now is not whether to use technology in the food and beverage industry, but which technology to use? In the food and beverage business, computers are here to stay.

In the hospitality industry, customer service is a critical success factor. Computers are helping in many ways in this field. In many restaurants, wait staff can process a variety of payments at guest tables, allowing guests to go directly from their table without having to wait at a centralized checkout station. This has eliminated long unsightly lines, which cause inconvenience to customers and hinder traffic in food and beverage businesses. This service is made possible by small hand-held computers that handle credit card transactions using wireless technology, or by remote point-of-sale systems that communicate with a central computer system. This improves the customer dining experience, which should be the goal of any food service business.

A key management concern of any food and beverage business is profit margin. In this important field of business, computer has also proved to be an indispensable tool. Computer systems help manage the entire food service process, from ordering the ingredients needed to prepare menu items, to estimating the amount of items to prepare for each meal period based on historical patterns. This helps reduce wasted food, which is very expensive and takes away from business profits. It also helps to prepare menu items ahead of time, reducing customer wait time. Computers can also anticipate business volumes with a high accuracy rate that allows managers to properly staff their businesses. This is imperative because having too many employees on hand can lead to unnecessary payroll usage, and not having enough employees on hand can lead to customer service issues.

Computers are also being used in very innovative ways by some food and beverage businesses. For example, Darden Restaurants, which owns and operates the Red Lobster and Olive Garden chains, uses computers to help select new building sites. This computer system uses a software program called the Darden Site Analyzer. The software collects critical information needed to select a site, such as demographics, distance to other restaurants, and customer information specific to the Darden business model. The program then analyzes the site and provides a series of reports to help Darden make a final decision. Darden plans to improve the software so it can assess things like whether a new Darden restaurant will negatively impact other Darden restaurants in the same area.

Computer systems have become an important part of all aspects of the food and beverage industry, assisting in purchasing decisions, inventory control, employee scheduling and training, and customer acquisition and retention. A major indicator of this growing trend is the fact that many hospitality training programs now include computer and technology courses in the curriculum.

Every year innovators are creating more unique ways that technology can be used to enhance the overall professional dining experience. Computers make dining out a more enjoyable experience for customers and a more profitable manageable experience for business managers and owners.

(c) 2006, Marcus Barber

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