Advanced Find Of All Instances Of Business Process Flow Website and Search Engine Marketing Simplified

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Website and Search Engine Marketing Simplified

With the advent of the Internet, the level of competition for businesses is now expanding globally across all countries and continents. The Internet moves at a fast pace because it is a dynamic process that forces businesses to adapt many types of marketing processes to traditional offline marketing and advertising.

The overall objective of online marketing is always to attract additional people to your website and improve buyers for your business and increase your company’s brand. Working with the most cost-effective channels, web site marketing targets specific traffic / potential buyers to your web site based on your market place and needs.

A major advantage of internet and search engine marketing over traditional marketing is the ability to measure your results in real-time.

A successful online marketing campaign requires a conversion tracking program to measure results. Conversion metrics include cost per click (CPC), average cost per thousand impressions (CPM), cost per action (CPA) and return on investment (ROI). Tracking and prioritizing conversion metrics is essential to measuring and optimizing your campaigns so that you can achieve your ultimate conversion metric, return on investment (ROI). Google Analytics is any value conversion monitoring tool used to track the overall performance of your online marketing campaigns from clicks to conversions.

Website Marketing Channels:

1. Display the ad

Display advertising is graphical marketing and advertising on the web that appears next to content articles on third-party sites, including web banners or banner ads. Display ads appear on Internet pages in numerous formats and include text, images, logos, and maps, and are an affordable way to increase your advertising reach. Search marketing and display advertising can jointly increase online revenue.

Google Display and Bing / Yahoo! Search marketing offers substantial display advertising solutions. YouTube offers video display advertising alongside relevant YouTube videos and/or on websites on the Google Display Network that fit your target market.

· Google Display Network – The Google Display Ad Builder software in AdWords lets you easily create compelling image and video ads to make your organization stand out.

· Yahoo! My Display Ads – My Display Ads across Yahoo! Network Plus. With My Display Ads, it’s possible to set up your own ads, target campaigns and monitor the overall performance of your campaigns.

2. Video Marketing

Video marketing is about presenting information in video form to a potential buyer and guiding them to the product. Online videos are becoming increasingly popular and companies are seeing them as a viable method to attract customers.

As digital marketing and advertising continue to evolve, marketers are realizing the importance of creating great video content. Video is one of the more exciting mediums that companies can use to develop interest and inbound clients.

3. Search Engine Marketing (SEM)

Search engine marketing refers to advertising by increasing their visibility in search engine results pages (SERPs) using pay per click (PPC) advertising, referral/content advertising, paid inclusion and search engine optimization (SEO) processes.

4. Pay Per Click (PPC)

Your ad will appear next to or above the organic search results for the search phrase you enter into Google or Bing. Pay per click PPC advertising is known as “Sponsored Ads” with your Google results page and “Ads” with your Bing results page. Advertisers bid for specific search phrases and when a searcher clicks on the ad, the advertiser is charged based on the amount the advertiser bids for that search phrase.

5. Referral / content advertising

Advertisers place advertisements on other sites that contain information related to their products, and the advertisements are displayed to people searching for information from those web-sites. A search portal analyzes the content of a web page to find its meaning and matches the relevant key phrase targeted content ad to display on the page.

Google AdSense was the first significant contextual advertising network.

Yahoo! The search advertising market comprises 30% of the Bing network.

6. Search Engine Optimization (SEO)

Search engine optimization is the process of increasing your web site’s visibility in search engine organic search results by understanding how individual search engines work, what individuals search for, and what words and phrases consumers search for.

Your internet site development and popularity efforts should be geared towards search engines including optimized code, content flow design, SEO copywriting and link building.

7. Social Media Marketing (SMM)

Social media marketing is the process of getting targeted visitors through social media internet sites which include blogs, social networking web sites, social bookmarking sites and forums. Social media marketing promotes your site by sending direct visitors, building links to your website and creating awareness.

· Social networking sites include Facebook, LinkedIn and Twitter where you can possibly put a link to your website on your own profile. The biggest benefit comes when other people mention, link or bookmark your site.

· Social bookmarking is a network in which users share with each other Internet sites, articles or news details that interest them. These social bookmarking sites include Digg, Delicious, StumbleUpon and Google Bookmarks.

8. Email Marketing

Email marketing is the sending of commercial messages to a group of people using electronic mail. Creating a month-to-month e-mail release is an important web site advertising strategy. This could be a newsletter, a list of suggestions, industry updates or new product information.

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