Advanced Find Of All Instances Of Business Process Flow Keyword Research – Considerations and Limitations for Successful Internet Marketing

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Keyword Research – Considerations and Limitations for Successful Internet Marketing

As of early 2006, there were nearly 1 billion Internet users on planet Earth, producing nearly the same number every day. (Please treat the daily search volume carefully, there are a lot of different numbers around, but whatever the actual number is, it’s huge!)

As e-marketers we want to understand what people are looking for when they search the internet. Keyword research can help anticipate trends. Google Zeitgeist is an interesting source for aggregated information on Internet searches, and all major search engines release similar data. Keyword search data surprises as well as creates reality as the internet reveals hidden preferences as surfers feel unmonitored.

By exploring the keywords that people are searching for, we can understand if you really have a market and if you do have a market, how difficult it is to exploit. The relationship between the number of searches for a particular keyword and the number of competing pages for that keyword in the indexes of major search engines shows how effective a website is using that keyword.

It is important that strategic keywords contain at least two words so that visitors to your website from search engines are targeted. The more words in the keyword phrase, the easier it will be at the top of the list. In general, the process of finding the right keywords involves first finding the most general terms that represent the Web site’s business and then breaking down these general terms into more specific terms. Each page of your web site should then be optimized for the most specific term to feature this page. Whenever possible, prioritize product names over other available keywords.

The number of keywords in your keyword basket determines the minimum number of web pages your website should have. It is a good idea to have no more than 5 major keywords for each page. When launching a new web site it makes sense to be as specific as possible in keyword selection, then more general and therefore more competitive keywords can be chosen.

These are general principles of keyword research and they work. However, they do not guarantee the success of a web site business. Here are some additional ingredients:

1. Consider the quality of Web sites in a specific industry. There are industries whose overall quality of web sites is poor. Quality here refers to all on-site components (technology, coding standards, content). It will be easy to stay on top of the list in those industries and make money if you can come up with a working revenue model.

2. English is the dominant language on the Internet. Keyword research can and should be done in multiple languages ​​to maximize exposure.

3. General e-readiness of the industry or business sector. Business models on the Internet are manifold. In some areas lead generation can be the most effective and profitable way. Some business areas may not work.

4. Keyword-rich content aims to rank high in major search engines. However, search engines will only be able to “see” these keywords if our website is fully crawlable, e.g. If we use search engine friendly technologies.

5. If a website ranks high in major search engines for relevant keywords, it will gain significant traffic. Internet traffic is money, but this is only true if potential customers are actually converted into paying customers, if the traffic is converted into ad clicks, and so on. This opens up the discussion to a whole other area such as web site stickiness and usability. The web site has to be converted or it will not be successful.

In short, keyword research is undoubtedly a very important and fascinating area of ​​internet marketing that unfolds the vastness of the internet. But it is one of the main factors. Keyword research can be used as a feasibility study and forecasting technique for new web site initiatives and to increase traffic potential for existing ones, but it is not the only factor in increasing a web site’s visibility on the Internet. If there are other indispensable on-site and off-site factors, visibility will affect traffic. However, only if the website has a good conversion rate, the traffic will be affected.

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