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Sample Roofing Contractor Business Plan Outline
Is it worth writing a long business plan for your roofing startup? Creating a business plan can be time-consuming and many entrepreneurs are tempted to proceed without really needing to prove the viability of the idea to partners or investors.
Your roofing business won’t be a huge, complicated business for a few years, so why bother? Well, I wouldn’t suggest that you spend months writing a 100 page report, it might be helpful to have a 10 to 20 page document on your PC that can be a blueprint for your company’s success. You can change it as you gradually learn more about the business.
This will be the key document that dictates exactly how your business is run. If done correctly you can basically hand this document over to someone when they buy your business and it can take up very little of your time explaining things to them.
Here’s a brief business roofing business plan template to give you some ideas on how to put your own together.
Contents Page and Executive Summary
This should be the summary of your entire roofing business plan. If you present the plan to interested parties, let them know its contents. Include a basic summary of your plans for starting a roofing business. Outline the opportunities you see in the market and what you plan to do to capture a piece of the pie for yourself.
Background in the roofing business
Prove to yourself or others why you are cut out to go into this profession. List your education details and any relevant experience you have had in the roofing industry or business in general. Explain your reasons for starting a roofing business.
Set out your company mission or philosophy in a few words or short phrases. Try to think about what you want to get out of your business besides profit. You must be motivated by a desire to satisfy people and provide a service of great value to them while allowing you to achieve your goals. What kind of products and services do you want to deliver? How do you stand out from all the other roofing companies out there?
Determine your goals for the first few years of your business. Set realistic goals that you know so you won’t be disappointed if you don’t meet them. Success can be measured by a number of metrics such as the total number of roofing jobs completed per month, the percentage of leads that become new customers, or the productivity of your employees for example.
List all the products and services your company will offer, and then create an inventory of the equipment and supplies you’ll need to get started. If you want to buy a truck, you’ll be looking at a minimum startup cost of around $20,000.
Startup requirements will also include compliance costs. Depending on the state you are working in, you may be required to comply with contractor licensing, insurance, bonding, or many other related regulations.
Don’t forget that while purchasing all the necessary roofing equipment you will also need to purchase materials for your first job. Clients will typically pay a large portion of your total invoice upon completion of the job so you will have to pay the bill until they pay you back when they pay their invoices in full.
Design, Ownership and Management
There are four basic options to consider for your business structure, and they include a sole proprietorship, partnership, corporation, or limited liability corporation (LLC).
Plan how your business will be owned and list the different parties that have ownership rights.
Create a management structure so that there is no confusion among the people involved in the business as to who is responsible for managing each part of the business.
Identify your target market by location as well as other demographic factors and describe the people or attributes that make up your target market. Include the results of any market research you conduct or local industry statistics you may gather.
Set a detailed plan for marketing your roofing business. This should include how you plan to get inquiries, convert them into new accounts, and maintain them long-term. It should also include brand development, pricing, advertising, sales approach and other marketing methods.
Write a profile of your main local competitors and try to understand how they operate their businesses. Borrow and adapt their business features that work and find weaknesses in their business model that you can exploit. Understand how you will differentiate your brand from theirs that will allow you to stand out in the market.
Include details of the day-to-day operations of the proposed roofing business. Note your office location, business administration and record-keeping arrangements, staffing plans, and roofing installation or repair procedures.
Outline some of the methods you can use to finance your new venture.
Create a spreadsheet that shows expected cash flow projections for the first few years of business for various scenarios. You can then determine how profitable you think the business is in various economic environments.
You can find many free business plan examples online but finding a specific roofing business plan template can be difficult. There are some business planning software programs that you can buy but they are usually just generic business plans that have been adapted anyway.
Unless you can convince other roofing business owners to share their plans with you, you will need to look at templates from other industries and build your roofing business plan on them.
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