Accounting 10 Companies Can Use Free Cash Flow To How to Sell Gift Baskets to Corporate Clients

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How to Sell Gift Baskets to Corporate Clients

Some of the most successful gift basket businesses have done very well due to their ability to attract customers from the corporate world and serve them regularly. In this article we’ll look at why this market segment can be great to target and some ways to market your gift basket to this group.

Companies often have to give gifts for various reasons such as to appreciate employees, customers or suppliers. Gifts can help build strong relationships and help ease tensions if problems arise between the company and the other party. A gift basket is an ideal gift because it’s a ‘what to buy?’ And ordering, payment and delivery processes are generally simplified.

The great thing about corporate clients is that they will generally buy from you for various occasions throughout the year. On the other hand, the consumer market is made up of occasional buyers who will buy from you from time to time. So in the business world a good customer can bring you ten or twenty times more business than a regular customer.

If you advertise well you will find that corporate clients will come to you but more likely you will have to go out and get them. Getting leads can be difficult, and if you can’t use a personal connection with someone in the company, you either have telemarketing or some other form of direct marketing. One way is to put out a free basket with ‘compliments’ and hope they like it and use your services in the future.

Once you have potential interest, you need to put your sales process into action. Refine the sales process over time and make adjustments until you have a winning system for converting prospects into accounts. Remember to treat each case differently, listen to the specific needs of each client and try to provide exactly what they are looking for.

Other common sales tips are looking out for decision makers, trying to read body language, and knowing how to close the deal when the time is right.

Many companies will choose just one gift basket provider and work with them for years if the service level and quality remains strong. A contract is usually not necessary but you should always be true to your word and your brand promise.

Once you secure an account, you can build long-term relationships with clients. It is important that you maintain high standards when dealing with customers such as answering or returning their calls or emails promptly and ensuring that each of their orders are delivered correctly and on time. Keep a file on each client and record their specific preferences so there is no confusion. Don’t give them any excuse to switch to one of your competitors.

One way to succeed in the gift basket business is through corporate clients, and this sector can make up more than 50% of annual revenue for some market players. Deciding to go after the corporate market with your products can be very beneficial for your business if you go about it smartly and professionally.

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