A Written Cash Flow Plan Is Also Known As Winning Business Plans – Market Manage and Grow

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Winning Business Plans – Market Manage and Grow

Writing a business plan is not a last resort. Your objective should be written in a way that will win the interest of investors, penetrate the market, make money and grow your business. That said, it is important to know which key factors, including marketing methods and business processes, are paramount to success in any market.

A great way to start is to research, examine, and cross-examine every bit of information you can find about your competitors’ ways of doing business. But remember this. While there are many competitors, not all of them are really successful in the market. Some people just float on a shallow stream of cash flow. Others are slowing down, burdened with debt and about to collapse. Some may actually be on the coast, well on the ground, green and growing.

While there is something to learn from every company, you should focus primarily on the successful ones. Study businesses with a proven track record of generating target income streams and revenue. Now the big question – how do you access another company’s business plan?

Reliability of public data

Once companies go public, they must publish data analysis to investors and make it available in other public places. Admittedly, much of this information is laced with generalities and inaccuracies. Relying on public data doesn’t give you a true inside view of a company’s business process model or a true understanding of what makes it tick. But it’s a start. There are four additional ways to learn the inside of a successful company’s business process:

1. Work for them

2. Work with them

3. Know someone who does one of the above

4. Review their initial business plan as well as any revisions.

Access to the plan

While the latter seems to be the easiest of the four, the question of how to get into the scheme remains. Companies document, revise and share their business plans with employees, media and press releases. Parts of the plan appear in sales copy and human resources materials. That said, data is readily available to anyone who knows how to access it. There are business plan archives that take time to collect business plan data from companies that issue data periodically. The goal is to create a complete business plan that is a mirror image of the company’s success, revealing proven methods that have helped the company enter the market, win business, and grow.

Learning competitive strategic growth techniques

The value of studying a pre-written and executed business plan that wins business is simple. You are stepping into the shoes of business pros and successful competitors who know marketing strategies that grow businesses. You are learning their strategies, techniques and business processes from the ground floor.

Once the plan is in hand, read the mission statement and objectives. Familiarize yourself with the company’s position. Learn how competitors strategize to enter the market. Consider established business processes, including different departments, employee demographics, documentation and communication process methods, cascade of information between departments, and maintaining quality employee relations. Take the time to check the background, education, experience and other certifications of people on the team. Find out what makes that team tick and why team efforts work.

Viewing the market from an eagle’s eye

Going through the business plans of your competitors gives you an eagle view of the market and a clear plan to enter and capture various segments and niches. From an inside view of business processes you can examine the scale and dimensions of a working business model from which to engineer your own blueprint. Designing your own business model becomes less abstract, less complex and much more comprehensive. Additionally, understanding the inner-workings of business processes makes it more manageable.

So, before you write a business plan to help you market, manage, and grow your business, take the time to access the business plan that beats your most successful competitors and learn the key factors that lead to its success. Over time you will have a plan that wins the interest of investors, penetrates the market, makes money and grows your business.

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