A Word That Creates Flow Within Or Between Sentences Quality SEO – Anchor Text Strategy

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Quality SEO – Anchor Text Strategy

Building backlinks to your website is a very important part of proper search engine optimization. Generally speaking, the more of them you direct to your site, the higher you will rank in Google and other search engines. Also, the more reputable or popular the sites that link to you, the better. How many backlinks you should build and how fast you should build them is a common topic of discussion among internet marketers. However, one key aspect of proper link building that is rarely discussed is the anchor text strategy.

If you are new to internet marketing, you may be unfamiliar with the term anchor text. Anchor text is the word or words that are highlighted in any link. In other words, it is the single word or group of words that is clicked to follow the link. The word, phrase or sentence you use to create a link is very important.

If you’ve properly optimized your site for SEO (Search Engine Optimization), you’ve chosen a select group of keywords to try to rank highly. These words should be used as your anchor text. This will cause search engines to rank your site higher for those keywords. However, it is equally important to change the words you use.

Search engines like to see the natural flow of links you build. They like to see different types of anchor text words. For this reason, make sure to vary the words you use. Of course, most of the time, you should use your default keywords. But you should also use similar words, completely different words, different singular or plural forms of words, etc. This will allow the search engines to determine that your links are organically generated and you will experience better rankings.

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