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Long-Tail Vs. Short-Tail Keywords: Pros and Cons
Most businesses that are not well versed in SEO still understand the basics of keywords. Most companies use broad keywords or short-tail keywords in their Internet marketing strategies. But many companies don’t realize that there are narrow keywords or long-tail keywords that can also be beneficial for SEO purposes. Understanding the pros and cons for both long-tail and short-tail keywords can help your company create better marketing strategies.
What are short-tail keywords? These are broad search terms that people use when researching information on the Internet. For example, they can start with a simple single word like bed. This one word, when entered into the search box, will bring up many different websites to review that person.
Advantages of short-tail keywords
So what are the benefits of these types of keywords? The main advantage is that they attract a large audience. Using these keywords can help drive a lot of traffic to a company’s website. Another benefit of this type of keyword is that it’s easy to determine which ones are relevant to your particular market or company offering. They are also easy to write about. When creating web content, it is important to ensure that the keywords used flow with the rest of the text. Putting the word “bed” in a sentence is pretty easy. Making sure your keywords match your content isn’t difficult, but Google’s recent focus on quality and relevant content can make it many times over.
Disadvantages of short-tail keywords
If short-tail keywords attract large audiences, are easy to write about and help marketers determine which keywords are relevant for a particular campaign – what could be so bad about them? A disadvantage of using these keywords is that you may attract the wrong type of traffic to your website. If your company sells dog beds, you don’t want people looking for bunk beds to come to your website. You want people who are looking for dog beds and maybe people who are looking for beds for large dogs. The more words you use in the search term, the more specific the results will be.
Another disadvantage of this keyword is competition. These words are popular among web surfers, so businesses want to buy them. This can harm your PPC campaigns and also make it difficult for you to achieve high search engine rankings. These types of keywords are also not beneficial for people who want to create specific campaigns.
Long-tail keywords are also known as narrow search terms. These are the phrases that web surfers would enter into the search box if they were looking for something specific. Returning to the “bed” example, a web surfer might enter the term “bunk beds for teenagers in New York City.” By entering this specific phrase, a web surfer will get a list of websites that are relevant to people looking to buy bunk beds for teenagers in New York City – it doesn’t get much more targeted than this.
Benefits of long-tail keywords
If short-tail keywords are what a person would enter when they are just starting a search, long-tail keywords are phrases that people enter when they are close to making a final decision. Increasing conversion rates helps reduce web traffic.
Most companies don’t use these keywords when building their websites or creating AdWords campaigns. So the added benefit of long-tail keywords is that your company won’t have much competition. This helps you achieve higher search engine rankings with less effort, lower CPCs for ad campaigns, and increase the relevance of your campaigns—which can positively impact your Quality Score.
Disadvantages of long-tail keywords
These types of keywords can help generate targeted traffic for your website and give you an advantage over less competition, but there are some disadvantages. A disadvantage is that writing effective copy is often difficult. Consider trying to add the phrase “bunk beds for teens in New York City.” How many times do you think you can add that phrase to a webpage and still have the overall content flow? These types of keywords can often be awkward and difficult to use in sales copy, and you don’t want to look like you’re keyword-stuffing and using awkward phrases to cram keywords into an article.
Another disadvantage of using these types of keywords is that companies need to understand their market and the terms used to reach the organization’s website. If a company focuses on the wrong keywords, they will not get the right kind of traffic.
Both types of keywords can be beneficial to a company’s Internet marketing strategy. Using short-tail keywords at the beginning of the sales funnel will help increase traffic. Long-tail keywords can be used for ad copy at the end of the sales funnel that will convert into sales. Try using both types of keywords in your marketing strategy to help increase conversion rates and web traffic.
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