A Two Dimensional Flow Is Described By Its Components Patient Reactivation Timeline

You are searching about A Two Dimensional Flow Is Described By Its Components, today we will share with you article about A Two Dimensional Flow Is Described By Its Components was compiled and edited by our team from many sources on the internet. Hope this article on the topic A Two Dimensional Flow Is Described By Its Components is useful to you.

Patient Reactivation Timeline

You work hard to attract a new patient to your office only to have them drop out of care or become a healthy patient with regular maintenance care.

When your patient flow slows, you try to reactivate inactive patients.

The traditional approach suggested by leading consultants is:

* Telephone conversation

* Post card/letter mailers

The effectiveness of these methods is debatable… they work for some, on some level but not as effective as most would expect.

Patient Reactivation Marketing (PRM)

Patient reactivation marketing is an important component of your internal marketing mix, and you need to have a written and structured plan for maximum effectiveness.

PRM begins with the first office visit. Most Chiropreneurs do not begin the PRM process until the patient is inactive. Getting started is the hardest time. A solid PRM plan aims to reduce the number of patients who become inactive for many reasons.

If your PVA is less than 80, your office has a high number of inactive patients. Often you will have more inactive patients than active patients.

Your PVA is a barometer of how effective you are at retaining patients, which will affect the number of inactive patients in your office. It all starts with the first, second, third….office visit. In other words, your patient care protocol is directly related to your patient’s perception, or lack thereof.

During the care program, you either build trust, respect, and confidence with the patient… or they become passive.

Factors that build patient loyalty include:

1. Patient communications, ie, scripting.

2. Patient education

3. Number of referrals while receiving care.

4. Use of Your Services and Products Beyond Chiropractic Adjustments.

5. Consistent marketing communications, ie newsletters and special events.

6. Patient loyalty club to earn rewards.

7. Patient recall protocol

8. To support the patient’s vitality

Each of these elements in your patient care protocol will cause patients to vote with their feet and not return for care.

Passive protocol

Once you implement the above factors, you will have patients who become inactive for many reasons. However, you can respond to these patients with a structured and consistent marketing plan.

First rule: Never give up!

I often find that after one or two attempts to reactivate a patient, the attempt is abandoned and the attempt aborted.

With the exception of people who move away from your marketplace, who die, or who you no longer want to serve, you should never stop marketing to your previously active patients. The reason is simple: you never know when they will need your brand of chiropractic again. You never know when they will have an automobile accident, get hurt on the job, or slip and fall at home. You need to be at the forefront of your patient’s mind so they can instantly recall your brand of chiropractic.

But, beyond that, just because they choose to take care of us doesn’t prevent them from referring others to your office!

Our eyes…. out of mind.

Here are some tricks you can use to maintain the connection:

1. A monthly printed newspaper

2. Weekly electronic newsletter

3. Invitation to special events

4. Monthly Promotional Offers

5. Personal contact

6. Dimensional Reactivation Mailer

7. Loyalty incentive offers

8. Anniversary gift cards

The important consideration is that you have a planned and structured marketing strategy to reach out and stay connected.

Many Chiropreneurs make the mistake of giving up too early…arguing that if they give up and don’t respond to your reactivation messages, why waste the money? Here’s why:

Because you never know when they might need you or have someone to refer you to! Marketing is about consistency and spaced repetition. Who doesn’t know about McConalds? So one would think that if someone wanted a fast burger, they would go to the local McDonald’s and satisfy their hunger within minutes. If that is true, then why do they spend millions of dollars a month on TV, radio, newspapers, magazines, billboards and mailers? Because they never know when hunger pangs might hit you, they want to be front and center when they do.

Let’s take an example: you “invest” $1.00 per month per patient (active and passive) with some type of marketing communications. You do this for five years, 60 months. In 60 months your total investment will be $60.

Now, during those 60 months of regular and consistent communication, what do you need to do to recoup your investment? Maybe a single office visit will do it! But what if in the next five years they have new hair, or a friend, family member or colleague needs a chiropractor? Remember, McDonald’s is selling 99 percent of the burgers, you’re marketing $50 office visits or $2,000 care plans! You have a big edge over McDonald’s.

Dimensional Marketing

There are two types of mailers: flat and dimensional. A flat is a post card or letter in an envelope. This is a flat part of marketing. And, this is the typical format used by most Chiropreneurs who try to reactivate patients. But, it is the least effective.

Dimensional marketing is like this: “package.” It’s the thickness that drives the curiosity factor….important in generating readership and response. When someone receives a post card or letter, they can quickly decide to read it or trash it. But, if they receive a “bulk” package, they are brought to open it and see what they got.

An important factor in direct mail marketing is to “open” and read.

Here are some dimensions mailers are using:

1. Sock Letter….a large, bubble envelope with a letter and an actual sock attached.

* Boomerang Letter… a box with a letter and an actual boomerang attached.

* Patient Chart Folder… an actual folder with patient “contents” attached.

* Ceramic Mask Letter… Box with ceramic mask and letter.

* Yo Yo Letter….a box with a letter and a yo-yo attached.

* GIFT CARD LETTER… Gift wrapped gift card and box with letter.

* Slinky Letter… a box with a slinky and letter attached.

Get the idea? Add some dimension to your patient reactivation efforts to improve your outcomes.

This is the plan

Patient reactivation marketing is planned and structured and begins with the first visit and continues until the patient dies, moves away, the patient requests to stop your communication, or you refuse to serve the patient.

Take a look at your PVA and count how many inactive patient records you have and you may uncover a major marketing initiative that could change the dynamics of your practice.

Video about A Two Dimensional Flow Is Described By Its Components

You can see more content about A Two Dimensional Flow Is Described By Its Components on our youtube channel: Click Here

Question about A Two Dimensional Flow Is Described By Its Components

If you have any questions about A Two Dimensional Flow Is Described By Its Components, please let us know, all your questions or suggestions will help us improve in the following articles!

The article A Two Dimensional Flow Is Described By Its Components was compiled by me and my team from many sources. If you find the article A Two Dimensional Flow Is Described By Its Components helpful to you, please support the team Like or Share!

Rate Articles A Two Dimensional Flow Is Described By Its Components

Rate: 4-5 stars
Ratings: 1753
Views: 35383463

Search keywords A Two Dimensional Flow Is Described By Its Components

A Two Dimensional Flow Is Described By Its Components
way A Two Dimensional Flow Is Described By Its Components
tutorial A Two Dimensional Flow Is Described By Its Components
A Two Dimensional Flow Is Described By Its Components free
#Patient #Reactivation #Timeline

Source: https://ezinearticles.com/?Patient-Reactivation-Timeline&id=3687110

Related Posts