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Practical Content Creation: How Well Do You Know Your Market?
Suppose a fisherman went for fishing in the Pacific Ocean. Before leaving, he built one of the largest, most sophisticated networks of his time. He learned all the fishing tips and techniques available. He felt confident about what he was going through. to complete. He bid farewell to his friends and family before embarking on his adventure. He knew what to do when he got to the Pacific Ocean…which was to cast his net. He also knew that the very thought of casting a net in such a vast body of water as the Pacific Ocean gave him great pleasure.
Finally he was in his ship and on the Pacific Ocean. He reached the spot suggested in his fishing course; But he decided to take another big catch. He took a deep breath, thinking about everything he had done to get here. He cast his net! This was the moment he had longed for and worked so hard for.
He felt the weight of the net. He carefully removed the net. He wondered how many fish there could be. The joy of catching so many fish on his first trip kept him going. He pulled and pulled. Netting in a ship was tedious.
He pulled with all his strength and finally he pulled his net out of the water. He threw all his catches on the ground. First, he was amazed at what he saw…he had caught many kinds of fish and other sea creatures. Then there was disappointment. Some of his catches felt strange…he didn’t know what to make of them. How can he distinguish his catch? Who can he throw back into the sea? He thought it would take too much time and energy. What can he do?
what will you do
target market, is as defined by biztazlaw.about.com A specific group of customers that you have identified who have needs or problems that your products or services can satisfy.
Identifying your target market is an important factor in your success formula as a trainer or business owner. With a target market, many opportunities open up for you.
Here are some benefits of having a target market:
- You know what your target market needs and want to solve.
- You are known and recognized in that particular market.
- You know where to find them.
- You know who they are and how you can serve them.
- You are seen as an expert.
- You can write them directly.
Three ways to identify a Feasible market
1. Identify the market based on who you are, your experiences and your skills.
2. Identify the market you are surrounded by– do you have many contacts in a particular industry? Or did you grow up around restaurant owners/managers or people in politics, medicine, sports or other markets?
3. Identify your market objectively. You don’t need to be an expert in a particular market before serving them. Identifying a viable market that you know little or nothing about, you may want to learn more about; And in your efforts to learn more, you build and develop strong relationships with these markets.
What makes a market Feasible: Three types of questions to help you find out
1. Are there people in this market? Accessible? Can they be found in groups? Are there any ways I can come up with a large number of them? Are there any ways to access them?
2. About how shape? really narrow Can I stand out from the crowd and interact with them regularly?
3. How their Purchasing power and desire? Is this market motivated to invest in their desired solution? There are people in this market seeker Who will invest in their personal and professional development?
Six categories of potential viable markets
- Professional market (life coaches, financial planners, lawyers, etc.)
- Small business market (speakers, web designers, home-based business owners, etc.)
- Holistic Practitioner Markets (Massage Therapists, Chiropractors, Herbalists, etc.)
- Entertainment Professional Market (Producers, Directors, Talent Agents, etc.)
- Position Markets (CEO, HR Manager, Call Center Manager, etc.)
- Your own… do your research and come up with your own potential viable market.
Ask yourself these questions You identify your target market… write your answers.
1. Who is my market?
2. What is their importance? Are they men or women? How old are they? What is their population? What experiences have they had or are having? What do they do for a living? What gifts and talents do they have?
3. What attracts me to this market?
4. What knowledge and skills do I bring to this market?
5. What do I need to serve this market?
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